Progress Daily

Without realizing it, people will perceive things according to how they want to see them, a new study suggests.

In five separate tests conducted by David A. Dunning and a graduate student, Emily Balcetis, 412 volunteers from Cornell were presented with an ambiguous picture that could be interpreted as two distinct figures — either a horse’s head or the body of a seal, for example. They were told they would be assigned to a taste test of either fresh-squeezed orange juice or a gelatinous, clumpy and rather unappealing veggie smoothie, depending on whether they saw a farm animal or sea creature.

More often than not the participants chose the figure that would lead them to the juice.

The trick to making the study meaningful was making sure the test subjects didn’t know what was going on, Dunning said, noting that the generally high IQ of Cornell students made cheating a real possibility.

“The figures we used were chosen so we knew the people weren’t just lying or tricking us,” Dunning told LiveScience. “We also tracked automatic, unconscious eye movements which were out of their control.”

Not only did participants routinely see the figure that produced favorable results, their eye motions indicated that they were never aware of the alternate option being available.

“Determining whether a person walking towards you is smiling or smirking, how close the finish line seems in a race or how loud a partner — a wife, husband, lover -— is yelling during an argument,” Dunning gave as examples that could arise in life.

“Desire Controls What We See, Study Finds,” by Heather Whipps

This entry was posted on Wednesday, August 23rd, 2006 at 12:19 pm and is filed under Cognition, Communication. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.