Beauty
Dr Randy Thornhill manipulated pictures to make people’s faces appear more and less symmetrical, then asked volunteers of the opposite sex rank them for attractiveness. Symetery and attractiveness correlated. His later experiments have shown that all aspects of bodily symmetry contribute, down to the lengths of corresponding fingers, and that the assessment also applies to those of the same sex.
Perfect symmetry is hard for a developing embryo to maintain, so one that can maintain it must have good genes (and luck).
Other aspects of beauty, too, are indicators of health. Skin and hair condition are sensitive to illness and malnutrition.
Leslie Zebrowitz and Gillian Rhodes found 9 past studies on attractiveness and IQ, and subjected them to a “meta-analysis.”
The studies’ researchers had photographed people and asked them to do IQ tests, then showed the photographs to other people and asked them to rank the intelligence of the first lot. The results suggested that people get such judgments right often enough to be significant.
Dr Daniel Hamermesh presided over a series of surveys in the USA and Canada that showed that when all other things are taken into account, ugly people earn less than average incomes, while beautiful people earn more than the average. The ugliness “penalty” for men was -9% while the beauty premium was +5%. For women, the ugliness penalty was -6% while the beauty premium was +4%.
He found the figures for men in Shanghai are –25% and +3%; for women they are –31% and +10%. In Britain, ugly men do worse than ugly women (-18% as against -11%) but the beauty premium is the same for both (+1%).
Dr Hamermesh found that those members of a particular (anonymous) US law school rated attractive on the basis of their graduation photographs went on to earn higher salaries. Moreover, lawyers in private practice tended to be better looking than those working in government departments.
Hamermesh’s study of Dutch advertising firms showed that those with the most beautiful executives had the largest size-adjusted revenues — a difference that exceeded the salary differentials of the firms in question. Finally, he found that attractive candidates were more successful in elections for office in the American Economic Association.
Working in Shanghai, where his research indicated the difference between the ugliness penalty and the beauty bonus was greatest, Dr Hamermesh looked at how women’s spending on their cosmetics and clothes affected their income.
The beauty premium generated by such primping was worth only about 15% of the money expended.
Niclas Berggren’s research team looked at almost 2,000 candidates in Finnish elections. They asked foreigners (mainly Americans and Swedes) to examine the candidates’ campaign photographs and rank them for beauty. The more beautiful candidates, as ranked by people who knew nothing of Finland’s internal politics, tended to have been the more successful — the effect was larger for women than for men.
“To those that have, shall be given,” The Economist