Contagious Emotions
Posted in Communication, Happiness, Health on December 24th, 2009 by sam – Be the first to commentSince 1948 three generations of residents in Framingham have participated in regular medical examinations. A new study (”Alone in the crowd: The structure and spread of loneliness in a large social network”; .pdf file here) by John Cacioppo that uses Framingham to analyse loneliness has found that it spreads very much like a communicable disease.
Participants in the study were routinely asked to list people who would probably know their whereabouts in the next 2 to 4 years, & were asked to describe their relationship with each person as friend, spouse, sibling, neighbour or colleague. Between 1983 and 2001 participants were regularly asked to state how many days a week they felt certain feelings, such as loneliness.
Analyzing this data, the researchers found that loneliness formed in clusters of people, and that once one person in a social network started expressing feelings of loneliness, others within the same network would start to feel the same way. Those who had immediate contact with lonely people were around 50% more likely than average to feel lonely themselves. In people who knew people who had direct contact with lonely people, the figure was 25%. Those with three degrees of separation showed roughly a 10% increase.
The effects were more noticeable among friends than family, and stronger among women than men.
“Alone in the crowd,” The Economist
