Mind Control
Thursday, November 8th, 2007The ultimatum game brings out conflicting impulses: a researcher offers two players a set amount of money and explains that if they agree on how to divvy it up they will keep that money for themselves. If they don’t, neither will get anything. One player then offers the other a split. Most players reject a patently unfair division — such as offering only $4 out of a total of $20. Yet, self interest would argue that even $4 is better than nothing, which is what will otherwise result.
Daria Knoch and economist Ernst Fehr studied 52 young men in the ultimatum game. The researchers specified the amounts that could be offered - ranging from four to 10 Swiss francs out of 20 - and had computers randomly select some of the offers. This helped distinguish between the recipients demand for reciprocity - only applicable when another human being is in control - and a general resistance to unfair offers. The scientists divided the recipients into 3 groups: those who would receive transcranial magnetic stimulation (TMS) to suppress electrical activity in the right side of their prefrontal cortices, those who would receive the treatment on the left side and, as controls, those who would receive no stimulation.
45% of the men who experienced TMS on the right side of their prefrontal cortex accepted the most unfair offers - a split of 16 to 4 - compared with just 15% of those whose left side had been stimulated and 9% of the controls. 37% of those who underwent right side stimulation accepted all unfair offers - judged as any split less than 10 to 10 - whereas no one was so accepting in the other groups. And they made the decision to accept an unfair offer as quickly as a fair one, while their colleagues needed much longer to decide. This marks the first time that brain researchers have controlled a specific behavior by using TMS on a specific region of the brain. It takes at least 15 minutes of direct application to the skull to induce the changes, and they only last a short while.
“Selfish Impulse Set Free by Magnetic Pulse to Brain,” by David Biello





