Honest Faces
Posted in Cognition, Communication, Economics, Genetics, Trade on March 21st, 2009 by sam – Be the first to commentPeople who are perceived to be trustworthy are more likely to have a higher credit score and pay lower interest rates on loans, and are less likely to default, according to a study by Jefferson Duarte & Stephan Siegel (”Trust and Credit“).
The researchers studied members of Prosper.com, where people looking for loans are matched up with individual lenders.
Each Prosper.com loan applicant submitted a profile which included credit and work history, education level, income and an optional photograph of themselves for lender review.
More than 6,800 loan applications, 2,600 loans and 12,000 photographs were used in the study.
Duarte hired a team of 25 people to rate the applicants’ trustworthiness on a scale of 1 to 5 using only the photographs of the borrowers. The team also judged the probability that the borrowers would repay a $100 loan.
Those judged to be trustworthy were more likely to get a loan from Prosper.com lenders and tended to have a credit score about 20 points higher than those determined to be untrustworthy.
“Untrustworthy” borrowers were 7% more likely to default on their loan than a perceived trustworthy borrower with the same credit score.
The researchers controlled for race, age, gender, obesity, attractiveness and education, employment status, income and homeownership.
“Creditworthiness may be linked to looks,” by Rebekah Kebede




